In the final part of our starting your search engine marketing campaign seriers we will be discussing Pay Per Click (PPC) Campaigns Pay Per Click (PPC) Campaign You first have to work out your organisations goals. Whether they are to get a top position in search engines for a specific search query, reduce your cost per click, target more relevant traffic, or generally increase your online visibility, A PPC campaign can help you achieve your objectives.

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In part one we concentrated on keyword selection and copy writing. Part two will now cover link building. Link Building

1. Check current number of backlinks
2. Contact associates & suppliers and request they link to you
3. Submit to top directories
4. Submit to industry directories and other internet directories
5. Get a link from your local chamber of commerce
6. List your site at the local library's web site
7. Submit your site to DMOZ ensure you fully read their guidelines
8. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other's business cards.
9. Check out who links to your competitors and contact them for links
10. Write Press Releases
    1. Submit to major PR sites ezinearticles, goarticles, isnare, prweb, prleap, pressbox.co.uk, pr.com, i-newswire.com
    2. Email to some handpicked journalists and bloggers. Personalize the email message for greater results
11. Write about, and link to, companies with "in the news" pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].
12. Write useful artictles
    1. Submit to articles sites Searchwarp.com, buzzle.com, ezinearticles.com, articledashboard.com, goarticles.com, isnare.com, Articlesender.com, biz-whiz.com, ideaviewer.com, digg.com, articledepot.co.uk, ezine-writer.com.au, article99.com, ireprint.info, ezineplug.com, articlebiz.com, bigarticles.com, articlealley.com, amazines.com, ideamarketers.com/writers.cfm, articlehub.com, ezine-articles-planet.com, linksnoop.com 365articles.com, pnnonline.org, freezinesite.com, articlecity.com simplysearch4it.com
13. Send to a list of sites a personalised message requesting a link
14. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
15. Post on forums and use your signature with a link back to your site
16. Leave testimonials on related services and companies
17. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
18. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.
19. If you create a blog make sure you list it in a few of the best blog directories.
20. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart

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